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Whilst there are many Mandela Effects which relate to branding, most tend to be associated with long-established companies and not modern internet-based ones. The famous missing cornucopia in the Fruit of the Loom logo goes back to 1851, for example.

So when many people started reporting they distinctly remembered the famous business networking site as "LinkdIn" rather than the "LinkedIn" they see today, they say this might be the cause. These people are certain they remember the old spelling, and are sure it must have been changed at some point in the past even though there is no evidence of this to be found.

Ironically, LinkedIn itself is aware of the ME - there are numerous posts on the subject on the site itself, but none concern a change in the name.

Business

Chris Anatra, the CEO of  NECS, Inc, has issued a warning to his customers of potential problems which the Mandela Effect can cause.

The usual rules around branding changes apply here. Since companies rely heavily on brand loyalty and differentiation, they usually invest significantly in their branding, more so for global corporations such as this one which is owned by Microsoft. They will not change any part of their branding without good reason. With internet companies, there is a problem with the finite range of real world dot com domain names being bought up early on, so those coming later had to become inventive with the names they used for this. Tricks such as slight spelling variations (disqus.com), or words which sound the same as the intended one when spoken out loud were used (lyft.com). Dropping vowels was a popular technique, with the advantage of shortening the name, which used to have to be awkwardly typed in on a mobile phone. Looking at the version these people remember "sort of " fits that pattern, i.e. it's just about plausible that it really did start out that way. But no-one can find any evidence for that today.

What did come along much later was their URL shortening system, and it used the address "linkd.in". This was used when regular URLs - such as to someones post, for example, exceeded 25 characters in length. It worked in a similar way to bitly, tinyurl etc. However, many people still remember the logo and name of the service itself being different, and being so before using the shortener.

Here's more on this from YouTube: